Local SEO consultant in Toronto, in English and French Get found on every street in Toronto.

I help local businesses get found on Google Maps, in search, and in AI answers, and turn those searches into calls, bookings, and visits.

Get a free audit See how I work

Free 30-minute call. No commitment, no sales pitch.

Illustrated Toronto street corner with a streetcar, the CN Tower, and map pins on a dental clinic, a café, and a hardware shopCaféDentalHardwaredentist near me

13 years of growing businesses through search.

Before going independent, I built organic growth engines in agencies, in-house teams, and venture studios, for companies from early-stage startups to 8-figure businesses.

My track recordB2B and B2C, in-house and agency

Results from previous roles. The same process now goes into local search for Toronto businesses.

2×

Organic-driven monthly revenue

Recurring revenue from search doubled

+220%

Organic traffic

Growth in visits from search

+75%

Organic B2B leads

Year over year

+70%

Weekly organic leads

Within three months

Speaker and panelist. Spoke at SEO Square in 2019 and 2021, and joined Semrush as a guest panelist.

Quoted in HubSpot, RankingCoach, Omnisend, Journal du Net, and other industry publications.

Case study: 185% more weekly booking clicks for an Oshawa med spa.

Six months of local SEO for a medical aesthetics clinic, from no tracking at all to a channel it can measure.

+185%

Weekly booking clicks after 6 months

Location
Oshawa, Ontario
Industry
Medical aesthetics
Focus
Local SEO, Google Business Profile, website UX, and content strategy

The challenge

The clinic had worked with an SEO agency before, but had no clear picture of what was done or whether it paid off. With no tracking on the site, there was no baseline to measure against.

The website worked like a digital business card. It didn't answer patients' questions, show the team's expertise, or guide visitors toward booking.

What I did

  • Measured first. A discovery month set baselines and compared the clinic's profile, reviews, citations, and service coverage with competing practices.
  • Fixed local visibility. Optimized the Google Business Profile, closed citation gaps, and improved how the clinic asks for reviews.
  • Made the site useful. Reworked treatment pages so patients can explore options, compare, and book, instead of hitting a dead end.
  • Built authority. Content around treatment questions, patient concerns, and practitioner credentials.
  • Reported on what matters. Monthly tracking of booking clicks, calls, direction requests, rankings, and reviews, with priorities adjusted along the way.

The result

Weekly booking clicks across the Google Business Profile and website grew 185% over six months compared with the baseline. SEO was the clinic's main marketing activity during that period.

Just as important, the clinic went from not knowing what its SEO was doing to having baselines, a roadmap, and reports tied to its goals.

Booking clicks are clicks on booking actions, not confirmed appointments.

Local SEO isn't a checklist of rankings and citations. It's a channel that helps the right people find you, trust you, and book.

Nearby customers look in three places before they call.

If you're missing from any of them, the business down the street gets the call instead.

The map pack

The three businesses Google shows on the map for searches like "plumber near me." For many local businesses, this is where most calls come from.

Local search results

The regular results under the map. Your website, your service pages, and your listings on sites like Yelp and HomeStars all compete here.

AI answers

ChatGPT, Gemini, and Google's AI Overviews now recommend businesses by name. They draw on your reviews, your listings, and your website.

Local SEO services for Toronto businesses

Google Business Profile

Set up, verify, and optimize your profile: categories, services, photos, posts, and Q&A, so you show up in the map pack.

Local SEO and citations

Make your name, address, and phone number match everywhere, from Apple Maps and Bing to Yelp, and earn the local links that count.

Website SEO

Most local websites are little more than a digital business card. I turn yours into a useful, authoritative resource for your customers, with a strategy for each service and area you cover, so you can actually compete.

AI search visibility

Shape your content, listings, and reputation so ChatGPT, Gemini, and Google AI Overviews mention you when people ask for a recommendation.

Reviews

A simple system to ask happy customers for reviews, reply to every one, and handle the bad ones well.

English and French SEO

Bilingual pages, profiles, and keyword research for businesses that serve both English and French speakers.

Not sure where to start? The free audit tells you what will make the biggest difference.

Book the audit
Portrait of Cecilien, local SEO consultant Toronto, ON

Hi, I'm Cecilien.

I've spent 13 years helping businesses grow through search, and now I put that experience to work for local businesses.

I've led SEO and organic growth at agencies, in-house teams, and venture studios, for startups and 8-figure companies alike. At one company I was promoted to Director of Strategy within six months.

When you work with me, you work with me directly, in English or French. You get the same systems I built for larger teams, sized for a local business.

  • 13+ years in SEO
  • English and French
  • Based in Toronto

How we'll work together

A free call, one month of discovery, then a roadmap we build together and work through for at least three months.

  1. Free audit call

    30 minutes. I look at your Google profile, website, and top competitors, and tell you honestly whether I can help.

  2. Discovery month

    One month to dig in: your customers, your competitors, your profile, site, and listings, and where the quick wins are.

  3. Roadmap together

    We turn what discovery found into a prioritized roadmap, agreed with you, for a minimum of three months.

  4. Build and grow

    I work through the roadmap with you, one priority at a time, and keep you in the loop on every change.

  5. Report and adjust

    A plain-language monthly report on the numbers we agreed on together. We adjust the roadmap as results come in.

SEO consultant based in Toronto. Working wherever your customers are.

I know the city's neighbourhoods and the GTA well, and I work remotely with local businesses anywhere.

Toronto

  • Downtown and Yorkville
  • Leslieville and Riverside
  • The Annex
  • Liberty Village
  • The Junction and Roncesvalles
  • The Danforth
  • North York, Scarborough, Etobicoke

Greater Toronto Area

  • Mississauga
  • Brampton
  • Vaughan
  • Markham and Richmond Hill
  • Oakville and Burlington
  • Pickering, Ajax, and Oshawa

Beyond the GTA

  • Anywhere in Canada, remotely
  • Montréal et le Québec, en français
  • United States
  • French-speaking markets in Europe

Questions business owners ask

How long does local SEO take to work?

Fixes to your Google profile and listings can move your map rankings within a few weeks. Steady growth in calls usually builds over three to six months, depending on how competitive your area and industry are.

Do I need a website to show up on Google Maps?

No, but it helps a lot. Google uses your site to understand what you do and where, and a good site turns people who find you on the map into calls and bookings.

What's included in the free audit?

A 30-minute call covering your Google Business Profile, your website, how you compare with your top three local competitors, and the three changes that will make the biggest difference.

Do you only work with Toronto businesses?

No. I'm based in Toronto and know the GTA well, but I work with local businesses anywhere in Canada and beyond, in English or French.

Can you help me show up in ChatGPT and AI answers?

Yes. AI tools draw on the same signals as local search: your reviews, your listings, and clear content on your website. I follow Google's guidance for AI features and strengthen those signals, so you give AI tools good reasons to recommend you.

Do you follow Google's guidelines?

Yes. My work follows Google Search Essentials and Google's guidance for AI features. Every recommendation comes with the reasoning behind it, and you see every change I make to your profile and site.

Can you guarantee first place on Google?

No one honestly can, and Google warns against anyone who does. Instead, I set realistic targets during discovery and report every month on calls, bookings, and visibility.

How do you charge?

We start with a one-month discovery. Then we build a roadmap together, with a 3-month minimum.

Get your free local SEO audit

Pick a time that works for you. I'll look at your business before we talk, so the 30 minutes are about your results, not about me.

  • A review of your Google Business Profile
  • How you rank against your top three local competitors
  • Whether AI tools mention your business
  • The three changes that will make the biggest difference

For the audit I only need view access to your Google Search Console, never your passwords.

Free local SEO audit call

  • 30 minutes, by video call
  • In English or French
  • No commitment and no sales pitch
Pick a time

Booking takes about a minute. You'll get a calendar invite right away.